Italy’s Birra Peroni Adopts EY OpsChain for Supply Chain Traceability

Birra Peroni (Peroni Brewery), a brewing company that has been in existence since 1846, has integrated distributed ledger technology (DLT), the foundation behind bitcoin (BTC) and other cryptocurrencies, into its operations.

According to a press release, the Asahi Breweries-owned company has chosen the EY OpsChain Ethereum-powered blockchain platform for the tracking of products in its complex supply chain.

At a time when crypto-collectibles or non-fungible tokens (NFTs) are fast gaining traction in the blockchain ecosystem, with the global NFT market now worth an impressive $2 billion, Birra Peroni says it’s now leveraging this innovative technology to enable greater transparency and efficiency across its supply chain.

Specifically, the team has made it clear that each batch of new beer it produces is tokenized on the Ethereum-powered EY OpsChain platform, making each beer unique and counterfeiting proof, while also boosting consumer confidence in its products.

All-Round Traceability 

It’s no news that the COVID-19 pandemic has made a vast majority of people across the world turn to e-commerce for their daily supplies of consumables and this shift towards online ordering has also created an increased opportunity for product counterfeiting.

However, with Birra Peroni’s blockchain integration, consumers will now be able to view the entire life-cycle of the beer they purchase, right from the field down to when it was bottled in the brewery.

Federico Sannella, Corporate Affairs Director at Birra Peroni said:

“For Birra Peroni, the bond with the agricultural supply chain and the quality of our 100 percent made-in-Italy malt are fundamental strategic assets. We believe that sustainability is deeply related to respect for the raw material and we wanted to bring this value alive to our consumers, allowing them to follow the journey of the malt from the field to the bottle. With EY OpsChain Traceability, we have found the ideal platform to carry out this important project.”

What’s more, the EY team has hinted that it has submitted an Ethereum Improvement Proposal (EIP) designed to make it easier for organizations to tap NFTs for various purposes.

Source link: cryptonews.net